hype n : blatant or sensational promotion [syn: ballyhoo, hoopla, plug]

English

Pronunciation

• /HAIP/
• Rhymes: -aɪp

Etymology

From hyper.

Noun

1. Promotion or advertisement; especially, exaggerated claims.

   After all the hype for the diet plan, only the results ended up slim.

Translations

Verb

1. To promote heavily; to advertise or build up.

   They started hyping the new magazine months before its release.

Translations

Hype may refer to:

• Hype (album), 1981 album by Robert Calvert
• Hype (TV series), American comedy television series
• Hype!, documentary about the popularity of grunge rock in the early to mid 1990
• Hype! (soundtrack), soundtrack to the Hype! documentary
• Hype cycle, graphic representation of the maturity, adoption and business application of specific technologies
• Hype Energy, brand of of high-energy drinks

See also

• The Hype
• Promotion (marketing)

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